CV

Cam Brennan

I am a content strategist and website manager with a successful career developing winning strategies, building great web experiences, and executing marketing plans that deliver revenue growth. In 2023, my work led to beating yearly total traffic goals by 3x and delivered a 64% YoY increase in non–branded organic traffic. I work collaboratively, across disciplines, to deliver wins because I get as much joy out of providing the assist as I do scoring the goal.

 
 

Experience

Employbridge

Sr. SEO Specialist // Jan 22 - Mar 24

  • Scaled SEO strategy from scratch for 6 separate brand sites, defining brand specific keyword ownership, areas of authority, and managed content creation for all new blogs and pillar pages (writing some, optimizing all), and beat our yearly traffic goals by 3x

  • In the back half of 2023 I was responsible for 6 new pillar pages and 26 blogs. The pillar pages gained 334 keywords, with 34 of them ranking on the first page. The blogs gained 612 keywords with 23 ranking on the first page

  • Built new corporate website on Optimizely, installed new information architecture, migrated, merged, and optimized all content from previous brand sites to new unified corporate site in order to support the brand unification and new corporate identity

  • Performed technical site audits with Google Search Console, Screaming Frog, Schema.org, and Rank Math. Collaborated with dev teams to implement technical improvements, resulting in lightning fast page load times, the highest grade in Google Search Console's Core Web Vitals, and an 83% YoY increase in Google for Jobs traffic by implementing robust structured data

  • Researched, developed, and presented SEO content recommendations to both B2B and B2C marketing teams to support campaigns and the corporate content calendar resulting in a 64% YoY increase in non-branded organic traffic

  • Collaborated with dev teams to migrate 8 brand sites from Umbraco to WordPress. Performed QA on all web pages, ensuring accuracy of all content. Re-branded all 8 sites to match the new corporate brand identity

  • Continually analyzed organic data using Google Analytics and SEMrush to identify opportunities for growth and problem areas, and to inform our ongoing content strategy by re-prioritizing certain keywords and content focus areas

Innovation Ops Specialist // Oct 20 - Jan 22

  • Conducted UX/UI research, user interviews, and A/B testing as part of an internal incubator to develop a new service offering for the associates that Employbridge places on assignment across the country

  • Created and maintained a beta service for employees in 2 test locations (Ohio and Georgia) designed to help transition them from their current assignment to the next with zero downtime, resulting in more revenue for the local branches and more income for the associates

  • Managed all project databases and served as the point of contact for support to the local branches that were testing the new service

Microsoft Power Platform Architect // Mar 19 - Oct 20

  • Built and designed custom PowerApps for internal stakeholders across corporate organizations, to solve problems quickly and effectively. In addition to the custom PowerApps, these solutions included custom built PowerBI dashboards, allowing stakeholder easy access to the vital information needed to make business decisions

  • Solutions I built included: a Sales Funnel for our National Partnership Group that was used to track and close deals worth 10’s of millions of dollars; a fully featured CRM to help our branch level Business Development Managers bring in new clients; a Facilities App to track the daily needs of the companies 500+ branch locations; and a custom project management tool for the Strategic Operations Group to track the progress of the biggest initiatives at the corporate level

Sawmill Design

Web Developer and Designer // Feb 16 - May 17

  • Took new web applications from concept to finished product through an iterative process, ensuring the client was delighted by the result

  • Helped to design and build applications for global church ministries, local commercial real estate developers, a sports training facility, and a nationwide financial service among others

Fellowship Bible Church and Life Compass Church

Youth Pastor // Jul 10 - Dec 13 & Jan 19 - Jun 22

  • Planned and organized all events, trips, and programs

  • Developed and wrote custom curriculum for Middle School and High School groups

  • Recruited, developed, and managed a volunteer leadership team of more than 14 adults

  • Created and oversaw ministry budgets, taught large group and small group Bible lessons and met one-on- one with students to mentor and disciple them

  • Oversaw the church wide online communication program and helped develop the project management system for the church and other ministries

 

Skills

Tools and software

SEMrush • Screaming Frog • Google Analytics • Google Search Console • Google Keyword Planner WordPress • Hubspot • Optimizely • Google Suite • Microsoft Office • CSS • HTML

Functional

Content strategy • Keyword research • Data analysis • Copywriting and editing • Project management Website construction • Website optimization • Persona research and development • Competitor analysis Excellent communication and teamwork

 

Education

MA in Biblical STudies

Taylor University 2008 - 2010

BA in Biblical Literature

Taylor University 2004 - 2010